Swarovski is an Austrian producer of crystal glass jewelry, founded in 1895 by Daniel Swarovski. The company is headquartered in Wattens, Tyrol, Austria, and is known for its precision-cut crystals used in jewelry, fashion, and decorative items. Swarovski's innovative techniques and affordability have established it as one of the most popular jewelry brands.

The brand's origins trace back to Daniel Swarovski's invention of an electric cutting machine that revolutionized the production of crystal glass. This innovation allowed for the mass production of high-quality crystals, making them accessible to a broader audience. Swarovski's crystals are now used for a wide range of products, primarily jewelry but also accessories, watches, sunglasses and decorative objects. The brand also produces a separate range of Swarovski lab created diamonds.