Collection: Miss Selfridge

Miss Selfridge is a British fashion brand that emerged in the 1960s, originally catering to the dynamic tastes of young women with trend-driven collections. Over the decades, it became known for offering a diverse range of apparel, accessories, and footwear that combined contemporary style with a casual, youthful appeal. The brand developed a strong presence in the high-street fashion market, resonating with consumers seeking affordable, on-trend designs. However, changing market conditions and financial challenges led to the closure of its physical stores, and the brand eventually went out of business. In 2021, Boohoo acquired the rights to the Miss Selfridge brand from the Arcadia Group after its administration which allowed it to continue as a digital retail offering. This evolution mirrors broader shifts within the fast-fashion industry, highlighting the challenges and reinventions common to iconic brands.