GCDS

GCDS (Giuliano Calza Design Studio) is an Italian fashion brand established in Milan in 2015 by brothers Giuliano and Giordano Calza. Initially gaining attention with logo-centric sweatshirts, the label has expanded its offerings to include men's and women's ready-to-wear, accessories, and footwear. GCDS is recognized for its bold graphics, pop culture references, and unconventional runway presentations, such as models with prosthetic third breasts at Milan Fashion Week. The brand has collaborated with franchises like Bratz and One Piece. Positioned in the premium streetwear segment, GCDS appeals to consumers seeking distinctive, fashion-forward pieces that blend streetwear aesthetics with luxury fashion.