ASOS (As Seen On Screen) is a British online fashion and cosmetic retailer founded in 2000 by Nick Robertson and Quentin Griffiths. Initially, the company focused on selling imitations of clothing seen in films and on television. Over the years, ASOS has evolved into a global fashion destination, catering primarily to young adults.

The brand is built on a foundation of inclusivity, creativity, and innovation. This ethos is reflected in their diverse product range and marketing campaigns, which often feature models of various sizes, ethnicities, and gender identities.

ASOS offers a wide range of products, including clothing, footwear, accessories, and beauty items. The brand caters to both men and women, with a focus on trendy and affordable fashion. ASOS's product lines include:

• ASOS Design: The brand's in-house label, offering a variety of styles from casual wear to formal attire.
• ASOS Curve: A plus-size range designed to provide fashionable options for women of all sizes.
• ASOS Tall and Petite: Collections tailored for taller and shorter individuals, ensuring a better fit and more flattering silhouettes.
• ASOS Maternity: Stylish and comfortable clothing for expectant mothers.