AREA

AREA is a New York-based fashion brand founded in 2014 by designers Beckett Fogg and Piotrek Panszczyk. Known for its avant-garde approach, the label specializes in high-end women's ready-to-wear clothing, accessories, and couture pieces. AREA gained recognition for its use of crystals and bold embellishments, as seen in designs worn by celebrities like Simone Biles at the Met Gala in 2021. The brand's collections often feature structural silhouettes and innovative textile treatments, appealing to consumers seeking distinctive, luxury fashion. Positioned in the premium market segment, AREA attracts a clientele interested in unique, statement-making designer apparel.