Adidas AG (styled as "adidas" since 1949) is a German multinational corporation that designs and manufactures athletic shoes, apparel, and accessories. Founded by Adolf "Adi" Dassler in 1949, the company is headquartered in Herzogenaurach, Bavaria, Germany. 

Adidas is the largest sportswear manufacturer in Europe and the second largest globally, after Nike. The company offers a wide range of products, including footwear, apparel, sports equipment, and toiletries. Adidas's product lines cater to various sports and lifestyle needs, featuring collections such as Adidas Originals, Adidas Performance, and Adidas Athletics.

The brand is known for its high-profile endorsements and collaborations with athletes and celebrities, including Lionel Messi, Derrick Rose, and Kanye West. Adidas has also made attempts towards sustainability, aiming to reduce its environmental impact through initiatives like using recycled materials in its products.