Collection: Abercrombie & Fitch

Abercrombie & Fitch is an American lifestyle brand founded in 1892 by David Abercrombie and Ezra Fitch. Initially known for high-end outdoor gear and sporting goods, the brand shifted focus in the 1990s to casual, preppy apparel, becoming a popular symbol of youthful, American-style fashion. Today, Abercrombie & Fitch is recognized for its trendy collections, which include casual wear, denim, outerwear, footwear, and accessories for men, women, and children. The brand primarily targets a young, middle-to-upper market segment, offering products that appeal to consumers seeking stylish, everyday clothing with a focus on comfort and modern trends.